About Us

The DeVita difference is simple: naturally-sourced, good-for-your-skin products that deliver results.

DeVita was created by Cherylanne DeVita, a recognized pioneer in the natural, paraben-free skincare space. She launched DeVita in 2000 under the principle of creating a natural line of skincare products formulated with real ingredients that delivered real results.

With more than 18 years of expertise in the natural skincare industry, Cherylanne’s natural, no fuss, results-oriented skincare philosophy was born from her long-time personal struggle with chronic acne. In the end, aloe vera proved to be the key timeless apothecaries that guided her vision - to create a skincare line that struck a perfect balance between science and nature.

Our guided by nature, driven by science approach to skincare means we source proven, pure, natural ingredients from around the globe to deliver products that render noticeable results. Products that smell good, feel good, and are a pleasure to use. You can trust we never formulate with parabens, phthalates, sulfates, gluten, soy, animal products or by-products, synthetic fragrances, artificial colors, or nanotechnology.

Aloe vera has been core to the DeVita brand since its conception, we love it for its anti-inflammatory, calming, soothing, and hydrating benefits. Now, at the heart of every DeVita product is our proprietary, patent-pending Aloe-Hyplex delivery system. This innovative blend reinforces our commitment to aloe vera-based skincare and our promise of high-quality, naturally-sourced ingredients that make a visible difference in the skin.